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There’s still plenty of demand for freelance bloggers in 2025. But the industry has changed.
A lot.
The rise of AI tools like ChatGPT and Jasper means there’s more content than ever. Businesses are pumping out blog posts, newsletters, and social media updates on a scale that would have been impossible five years ago.
But more content doesn’t always mean more opportunities for writers. Many clients now use AI to draft their own articles, turning to freelancers for editing, optimisation, or more complex content that AI can’t quite get right.
The days of churning out keyword-stuffed blog posts for quick cash are fading fast.
So, is it still possible to make money as a freelance blogger?
Yes. But the game has changed.
What’s different in 2025?
Google sends less traffic
Thanks to algorithm updates and changes to how search results appear (hello, AI Overviews), many websites are seeing huge drops in organic traffic. That affects clients’ willingness to invest in blog content.
Writers who offer more than just words—those who understand SEO, user intent, topical authority, and content repurposing—are more likely to get hired and paid well.
AI is everywhere
Some clients will expect you to use AI. Others will want “human-only” writing. Either way, your value lies in what AI can’t do: inject personality, connect with readers, tell real stories, and offer genuine insight.
Think of AI as a tool, not a threat.
Social media drives discovery
Fewer readers are discovering blogs through Google. More are finding content via LinkedIn, YouTube, Pinterest, and even TikTok. Clients want content they can promote across multiple platforms—so if you can write hooks, captions, or script ideas alongside blog posts, you’re already ahead.
How much should you charge for freelance blogging in 2025?
Rates for freelance blogging have shifted in recent years, and not always in the way you’d expect.
While some clients now expect lower rates because they think “AI can do it,” others are paying more for skilled human writers who can do what AI can’t: understand nuance, structure arguments, and make people feel something.
That said, the middle of the market has shrunk. There’s now a sharper divide between low-paying, AI-influenced content mills and high-paying clients who value strategic, original work.
Typical freelance blogging rates in 2025
- Entry level: £30–£50 per post (500–750 words)
- Mid-range: £75–£150 per post (usually includes light research or formatting)
- Experienced/pro-level: £200–£500+ per post (for content that’s SEO-focused, part of a series, or includes strategy, interview, or ghostwriting)
Hourly rates vary too. If you work on an hourly basis, expect to charge between £20–£60+, depending on your niche, experience, and the type of content.
What influences how much you can charge?
- Niche – Finance, tech, and healthcare tend to pay more than lifestyle or general topics.
- Location of client – UK, US, Canadian, and Australian clients usually pay more than clients from other regions.
- Your extras – Clients are happy to pay more for writers who include images, optimise for SEO, or offer cross-channel content support (like social media snippets).
- The client’s expectations – Some want a rough draft to edit themselves. Others want polished, ready-to-publish work.
Has AI made freelance writing cheaper?
Not really. But it has changed how people buy writing.
Some clients will expect to pay less because they’ve already drafted content using AI. But others now realise that AI alone isn’t enough. They want writers who can edit, fact-check, improve flow, and keep content feeling natural and trustworthy.
Writers who adapt—by positioning themselves as editors, strategists, or content partners—are finding it easier to justify higher fees.
What to expect when you’re starting out
In your first few gigs, you might earn £30–£50 for short blog posts, especially if you’re writing for startups, agencies, or content mills. It’s a good way to build your portfolio, but don’t stay at that level for long.
As you gain experience and learn how to pitch yourself better, your rates can quickly rise. Many freelancers now charge £100–£300 per post, especially if it includes keyword research, formatting, or content strategy.
You don’t just want to be “a writer.” You want to be a partner in helping your clients grow their traffic, engagement, and conversions.
How to find freelance blogging jobs
Here are some of the best places to look for paid writing gigs:
Where to find freelance blogging work in 2025
ProBlogger
Everyone knows this one! It’s been around for years and is the go-to board for new and established freelance bloggers. Its popularity is great for advertisers but means tons of competition for freelancers.
Pay rates vary wildly but you can find well-paid jobs here.
Visit – ProBlogger
BloggingPro
Another popular freelance blogging job board with plenty of work opportunities. This one isn’t as busy as the ProBlogger jobs board, but it’s worth checking whenever you’re looking for work. Going off the recent listings, BloggingPro posts about three jobs a day.
Visit – BloggingPro
Upwork
Upwork is a huge freelance marketplace with a global reach. Because of this reach, you often find more low-paying jobs than high-paying ones. With perseverance, you can find some great blogging jobs.
TIP: When you’re looking for new opportunities on Upwork, use the advanced search filters.
Visit – Upwork
Freelance Writing Gigs
The boards at Freelance Writing Gigs contain curated job adverts from various sources such as Indeed, BloggingPro, and Craigslist. They publish a new page each day that lists the newly found writing and blogging opportunities.
Visit – Freelance Writing Gigs
Indeed
Indeed is a massive job site for everyone, not just folk working in the digital space. To find blogging work you’ll need to enter a relevant keyword into the search box. ‘Blogger’ is a good start but do expand on that and search for things like ‘writer’, ‘content’, and ‘copywriter’ too. Leave the ‘where’ field blank to return more results.
Visit – Indeed
Media Bistro
Media Bistro has a huge list of jobs in the digital and creative sectors. You’ll need to filter the results to dive into the ‘Writing & Editing’ section or use the search function to quickly find relevant results. Huge companies like Bloomberg and Verizon advertise here.
Visit – Media Bistro
Freelance Writing
Freelance Writing runs a curated jobs board featuring ads from many of the sites listed above. It also runs a section of exclusive ads, which you can easily find by using the search filter.
Visit – Freelance Writing
Freelancer.com
Another large freelance marketplace similar to Upwork. You’ll find all sorts of gigs here—some great, some terrible. Use filters and read reviews of clients before applying. It’s good for building up experience or landing one-off projects.
Visit – Freelancer.com
SolidGigs
This one’s a bit different. SolidGigs is a curated service that sends freelance job opportunities straight to your inbox. It’s a paid service, but many freelancers say it’s worth it for the time saved on searching.
Visit – SolidGigs
FlexJobs
Focused on flexible and remote work, FlexJobs is subscription-based but well-curated. It regularly features writing and blogging jobs across a range of industries.
Visit – FlexJobs
PeoplePerHour
Popular in the UK and Europe, this freelance site is worth a look if you’re just getting started or want smaller ongoing gigs. Clients post a wide mix of writing jobs and many are open to long-term relationships.
Visit – PeoplePerHour
Final tips for making freelance blogging work in 2025
- Build a presence on LinkedIn. Share tips, client stories, and even writing samples.
- Don’t ignore your own site or newsletter. Clients like to see that you write for yourself.
- Create reusable writing packages. Offer blog posts plus social captions or newsletter summaries.
- Keep learning. AI isn’t going away, so figure out how to work with it and make it enhance your output.
- Value your work. If someone wants £200 worth of work for £20, politely move on.
