Author: Stephen

I started working in SEO back in 2003 and launched my own business in 2007. Since then, I’ve helped small businesses build, improve, and grow their websites using WordPress and practical, results-driven SEO. I keep things simple — no jargon or quick fixes — just clear advice based on what actually works online.

  • How to get Reviews on Your Google Business Profile

    ByStephen

    Wondering how to get reviews on your Google Business Profile? They’re crucial for ranking higher and earning customer trust. They help you show up in local search results, build your brand and connect with customers. One of the most important aspects of your Google Business Profile is reviews. In this guide, we’ll walk you through…

  • How to Make a WordPress Website Load Faster

    ByStephen

    Making your WordPress website load faster is crucial for user experience and SEO. A faster website improves user experience and encourages users to visit more pages, thus reducing bounce rates and increasing time on site. Moreover, Google has made it clear that website speed impacts search engine ranking. This means your website’s speed directly affects…

  • How to Make Money Blogging in 2025 and Beyond

    ByStephen

    Can you make money blogging in 2025? Yes! You can still make money from a blog, but the easy traffic and quick ad cheques of the 2000s are long gone. These days, you need to do things differently. The good news? Blogging remains one of the lowest-cost, highest-flexibility ways to build an online income. You…

  • Starting a freelance writing career after 50

    ByStephen

    Starting a freelance writing or blogging career after 50 might sound bonkers. After all, it’s easy to think freelance writing is a young person’s game. All laptops, coffee shops and hashtags about hustle. But that view’s out of date. More people in their forties, fifties and sixties are now choosing freelance blogging and content writing…

  • Best Free Blogging Platforms in 2025

    ByStephen

    If you want to start a blog but don’t have a budget yet, the good news is there are several platforms that will let you begin for free. Choosing the right one now can save you a lot of headaches later, especially if you want to grow into freelance blogging or build a personal brand….

  • What Is ChatGPT and How Can it Help You Work Smarter Online?

    ByStephen

    ChatGPT is an AI-powered tool created by a company called OpenAI. It’s designed to generate human-like text in response to the prompts you give it. Think of it like a virtual assistant that can help you write blog posts, come up with marketing ideas, answer customer questions, write emails, translate text, summarise documents, and much…

  • How to Make Money as a Freelance Blogger in 2025

    ByStephen

    There’s still plenty of demand for freelance bloggers in 2025. But the industry has changed. A lot. The rise of AI tools like ChatGPT and Jasper means there’s more content than ever. Businesses are pumping out blog posts, newsletters, and social media updates on a scale that would have been impossible five years ago. But…

  • How to Create Location-Specific Landing Pages for Your Website

    ByStephen

    Creating location-specific landing/service pages is a smart way to attract local customers and boost your website’s visibility in search engines. These pages are designed to target visitors searching for services or products in a specific area. The typical URL for these types of pages include the service/product name and the location: boiler-repair-manchester or mobile-phones-brighton. The…

  • A Beginner’s Guide to Local SEO for Small Businesses

    ByStephen

    If you’re a web designer, photographer, or copywriter, you’ve probably relied on word-of-mouth or social media for most of your leads. But there’s another channel you could be using – local SEO. It’s the quiet, reliable way to get discovered by clients who are looking for what you do. This guide will walk you through…

  • How Does Google Determine Local Search Rankings?

    ByStephen

    You’ve worked hard to set up your business, but no matter how much effort you put into your online presence, you’re still not ranking in local search results. It can be frustrating when potential customers search for your services, yet your business remains hidden in the lower pages of Google. The truth is, getting your…

  • Why Changing URLs Can Be Problematic for SEO

    ByStephen

    Changing the URL of a live webpage can be problematic for several reasons, mainly because of how it impacts your website’s visibility on search engines and user experience. Here’s a breakdown of why it’s generally advised to avoid changing URLs: 1. Loss of SEO value When a page has been live for a while, it…