Some of the links on this website are affiliate links. This means a commission may be earned if you click through and make a purchase, at no extra cost to you.
Wondering how to get reviews on your Google Business Profile? They’re crucial for ranking higher and earning customer trust.
They help you show up in local search results, build your brand and connect with customers. One of the most important aspects of your Google Business Profile is reviews. In this guide, we’ll walk you through why reviews matter and how to get more of them.
If you haven’t set up a Google Business Profile yet, there’s a link at the end of this article you can use to get started.
Why Google reviews matter
Google uses reviews as a key factor in its ranking algorithm. Businesses with more positive reviews tend to rank higher in local search results. This means that when someone searches for services you offer in your area, your business is more likely to appear at the top of the list if you have a lot of good reviews.
Builds trust and credibility
People trust other customers more than they trust businesses. Positive reviews act like personal recommendations. When potential customers see that others had a good experience with your business, they’re more likely to choose you over competitors.
Improves click-through rates
When your business appears in Google search results, the star rating from your reviews is displayed alongside it. A higher rating encourages more people to click on your business, driving more traffic to your site or directly to your storefront.
Enhances brand perception
Your brand is more than just a logo or a product; it’s what people say about you when you’re not in the room. Positive reviews create a strong, positive brand perception. This makes your business stand out and be memorable to potential customers.
How to get more reviews on your Google Business page
Ask for reviews
The simplest way to get reviews is to ask. After a successful sale or service, send a follow-up email thanking the customer and asking for a review. Make it easy by including a direct link to your Google Business page.
You can generate this link directly from your Google Business Profile dashboard. All you do is login to your account and look for the ‘Ask for reviews’ button (bottom right).
When you click on it, you’ll see this screen, which contains a direct link to your Google Business Profile reviews which you can copy and use on your website, social accounts or inside emails.
How to use QR codes to get more Google reviews for your business
Method 1: Log in to your Google Business Profile and click on “Ask for reviews“. You will get a direct link and a ready-made QR code.
Method 2: use a free tool like goqr.me to generate a clean, downloadable version.
Once you have the QR code, you can save it to your phone and either show it to customers or send it to them via WhatsApp or SMS.
Always test your code before sharing it.
Why QR codes work for reviews
Everyone has a smartphone. A QR code is a shortcut that takes people straight to your Google review form when they point their camera at it.
No typing.
No searching.
No excuses.
You catch people in the moment, when they are most likely to leave feedback.
The digital approach is best
Printing QR codes on leaflets or cards can work, but digital is often better. Customers always have their phones, so showing a QR code on your own device or sending it digitally makes it more likely to be used.
Show it on your phone
Keep the QR code saved in your photos. After finishing a job or helping a customer, you can say:
“If you have a minute, would you mind leaving us a quick Google review? You can just scan this.”
Hand them your phone. They scan, tap, and they are in the review form.
Send it via WhatsApp or email
Follow up with a short message that includes both the QR code image and the direct review link. For example:
“Thanks again for choosing us today. Here is a quick link if you would like to leave a Google review. You can also scan the QR code if that is easier.”
This covers people who like to scan and those who prefer to click.
Display it in-store
If you run a shop, cafe, or salon, put the QR code on a small screen at the counter or waiting area. A digital photo frame or a tablet works well. Customers can scan while they wait.
Provide excellent service
Happy customers are more likely to leave positive reviews. Focus on providing top-notch service every time. Go the extra mile to ensure your customers are satisfied, and politely ask them to share their experience online.
Respond to all reviews
Show customers that you value their feedback by responding to every review—both positive and negative. Thank them for their positive comments and address any concerns mentioned in negative reviews. This shows that you care about customer satisfaction and are committed to improving.
Add a review button to your website
Make it easy for visitors to leave a review by adding a review button or link to your website. Place it in a visible spot, like your homepage or contact page, with a call to action like, “We’d love to hear your feedback!”
Promote on social media
Use your social media platforms to encourage customers to leave reviews. Share positive reviews on your social media pages and ask followers to leave their own reviews if they’ve had a good experience.
Offer a small incentive (carefully)
While it’s against Google’s policy to offer incentives in exchange for reviews, you can encourage reviews by running a general promotion. For example, you could say, “Leave us a review and be entered into a monthly draw for a free service.”
Just be sure the promotion doesn’t imply that only positive reviews will be rewarded.
The impact of reviews on your business
Google’s algorithm considers the quantity, quality, and frequency of reviews when ranking local businesses. A steady stream of positive reviews will help improve your rankings, making it easier for customers to find you.
Customer insights
Reviews provide valuable feedback on what customers like and what they don’t. Use this information to improve your services and address any recurring issues. This not only helps you grow as a business but also shows customers that you listen and adapt.
Competitive edge
In a crowded market, reviews can set you apart from your competitors. If two businesses offer similar services, the one with better reviews is more likely to be chosen. Make reviews a key part of your competitive strategy.
Long-term growth
A strong reputation built through consistent positive reviews contributes to long-term business growth. As your review count increases, so does customer trust, which can lead to repeat business and referrals.
Conclusion
Getting reviews on your Google Business page is essential for improving your online visibility, building trust with potential customers, and enhancing your brand’s reputation. By actively seeking out and managing reviews, you can ensure your business stands out in local search results and continues to grow.
Start by asking your satisfied customers to leave reviews, and use tools to manage and automate the process. Respond to all feedback, promote reviews on your website and social media, and always aim to provide excellent service that makes customers want to share their positive experiences.
By following these steps, you’ll not only increase the number of reviews on your Google Business page but also enjoy the many benefits that come with a strong online presence.
Resources
- Set up your Google Business Profile
